Show agents who runs your store

Check T4 in the Policies and trust dimension, worth 3 points of 100 and measured by software.

What we check

One point each. Organization JSON-LD with your name, URL, logo and at least one sameAs link to a profile elsewhere, such as Instagram. A contact page we can reach that shows an email address or a phone number. And a physical address somewhere on the site.

Why it matters

Agents weigh trust signals such as a contact method and a physical address.

How to fix it

Add Organization JSON-LD and a contact page with email and address. Typical effort: 1 hour.

1. Add Organization JSON-LD to theme.liquid, or through an SEO app, with your name, URL, logo and sameAs links to your social profiles.
2. Show an email address or phone number as text on the contact page, not only a contact form.
3. Put your business address in the footer or on the contact page.

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Store",
  "url": "https://yourstore.com",
  "logo": "https://yourstore.com/logo.png",
  "sameAs": [
    "https://www.instagram.com/yourstore"
  ]
}

Check it yourself

Run your homepage through the Schema Markup Validator and look for an Organization with sameAs. Then open your contact page as a shopper would.