Put shipping cost and delivery time in structured data

Check T2 in the Policies and trust dimension, worth 4 points of 100 and measured by software.

What we check

We look for OfferShippingDetails on your offers, or a shipping service on your Organization, and count three fields: a shipping rate, a delivery time and a US shipping destination. The score is the share of the three present.

Why it matters

Delivery time and cost are among the first things shoppers ask an agent before they buy.

How to fix it

Add shipping details to your Organization or Offer JSON-LD. Typical effort: 1 hour.

1. Add OfferShippingDetails to each product's offers, or a shipping service to your Organization JSON-LD, through your theme or an SEO app.
2. State the rate, the handling and transit times in days, and the destination.

{
  "shippingDetails": {
    "@type": "OfferShippingDetails",
    "shippingRate": {
      "@type": "MonetaryAmount",
      "value": 5,
      "currency": "USD"
    },
    "shippingDestination": {
      "@type": "DefinedRegion",
      "addressCountry": "US"
    },
    "deliveryTime": {
      "@type": "ShippingDeliveryTime",
      "handlingTime": {
        "@type": "QuantitativeValue",
        "minValue": 0,
        "maxValue": 1,
        "unitCode": "DAY"
      },
      "transitTime": {
        "@type": "QuantitativeValue",
        "minValue": 2,
        "maxValue": 5,
        "unitCode": "DAY"
      }
    }
  }
}

Check it yourself

Run a product page through the Schema Markup Validator and look for shippingDetails on its offers.